Summary
- Campaign: “Log Toh Notice Karenge” (People are Bound to Notice).
- Brand: Wild Stone (McNROE Consumer Products)
- Core Message: Wild Stone elevates a man’s presence into an instant magnetic attraction
- Features – Ali Fazal and Riya Sisodiya
- Set against a mysterious and charming evening dinner setting.
- Released in 2022, this campaign was created to launch Wild Stone’s “New Classic Range” of deodorants and body sprays.
- Production Crew: The ad was produced by the production house Chalk and Cheese Films and directed by filmmaker Achowe.
Ad Plot
The commercial heavily borrows from the classic, cinematic tropes of old-school Bollywood romance but gives it Wild Stone’s signature sensual twist. The narrative begins with Riya Sisodiya’s character dining at a table, immersed in the upscale ambiance of the venue.
The plot shifts dramatically when Ali Fazal’s character passes by her, the irresistible scent of his Wild Stone deodorant captures her attention immediately. An intense, silent game of attraction unfolds across the room. Backed by the atmospheric, soulful notes of the song Nasha by Amar Jalal, the two exchange highly charged, lingering looks.
The camera relies entirely on the natural chemistry and expressive eye contact of both actors to tell the story without a single line of dialogue. The commercial concludes with the brand’s signature musical cue and the tagline, “Log Toh Notice Karenge.”
Reception & Recall
Audiences widely praised the campaign for its high production value, sensual maturity, and exceptional soundtrack.
- The commercial introduces Wild Stone’s classic masculine fragrance line.
- A massive reason for the commercial’s immense popularity was its background music. It features the hit, soulful track “Nasha” by the band Faridkot and Amar Jalal. The slow-tempo, mesmerizing Punjabi song perfectly complemented the rain-soaked romantic theme.
- The pairing of Ali Fazal and Riya Sisodiya received significant acclaim. Viewers praised their subtle, mature performances, noting that their unspoken chemistry felt genuinely magnetic rather than forced.
