New ways to connect with customers on Search
Recent advancements in Search — like AI Overviews & Lens — are transforming the user experience, expanding what people can search for, and how they search for it. This helps us drive more qualified and engaged traffic for businesses around the world.
We recently began rolling out AI Overviews in more than 100 countries across the world, which reaches more than 1 billion global users every month. People are finding ads directly within AI Overviews helpful because they can quickly connect with relevant businesses, products, and services to take the next step1 — all with one search.
Visual search capabilities are changing the game too. Google Lens is used for over 20 billion visual searches each month2, and 1 in every 4 Lens searches has a commercial intent3. With just a quick photo, searchers can scroll through visual matches for what originally caught their eye. Shopping ads will appear above and alongside visual search results by the end of the year, creating new opportunities to get your ads in front of consumers at the right moment.
