Summary
- Campaign: Sally’s Seashells
- Product: Website Building Platform
- Celebrity Endorsement: Zendaya
- Target Audience: Small businesses and individuals looking to create a website
- Goal: Highlight the ease of use and versatility of Squarespace’s platform
- Key Element: Whimsical and imaginative storytelling, featuring Zendaya as a young entrepreneur
A Whimsical Tale of Entrepreneurship: Squarespace’s Super Bowl Ad
Squarespace’s Super Bowl LVII ad, “Sally’s Seashells,” was a creative and memorable campaign that captivated viewers. The ad featured Zendaya as a young entrepreneur named Sally, selling seashells on the beach. The commercial, narrated by André 3000, used a whimsical and imaginative tone to showcase the power of Squarespace’s website building platform.
The ad highlighted how Sally, a young and aspiring entrepreneur, used Squarespace to create a professional website to sell her seashells online. The ad emphasized the ease of use and versatility of the platform, allowing users to create beautiful and functional websites without any coding knowledge.
The commercial’s success can be attributed to its unique storytelling, strong visuals, and the star power of Zendaya. The ad garnered over 22 million views on YouTube, demonstrating its impact and popularity.
By associating its brand with creativity, innovation, and the spirit of entrepreneurship, Squarespace successfully positioned itself as a go-to platform for individuals and businesses looking to build a strong online presence.
