Summary
- Campaign: The Doll (part of a larger Optifoglenses campaign)
- Product: Optifoglenses (anti-fog lenses)
- Target Audience: People who wear glasses and experience fogging issues
- Goal: Highlight the potential for embarrassing moments caused by foggy glasses in everyday situations, and showcase Optifoglenses as the solution
Doll-icious or Delusion? Essilor’s “The Doll” Ad
Essilor’s “The Doll” ad for Optifoglenses uses a lighthearted and slightly absurd scenario to illustrate the frustrations of foggy glasses. The commercial focuses on a mother preparing hotdogs for her child. As she cooks, the steam from the hot food causes her glasses to fog up significantly.
In her foggy state, the mother mistakenly grabs a doll, one of her child’s toys, and places it inside a hotdog bun, thinking it’s a patty. She then hands the hotdog to her child, who understandably gives a bewildered and slightly disgusted expression upon seeing the doll. It’s at this moment that the tagline about Optifoglenses and their anti-fog properties appears, emphasizing the solution to this vision problem.
The humor in the ad comes from the unexpected and slightly bizarre situation, which is rooted in a relatable problem: foggy glasses. Essilor uses this humorous exaggeration to effectively communicate the benefits of Optifoglenses in preventing such mishaps. The ad targets parents and caregivers who often juggle multiple tasks in the kitchen, making them particularly susceptible to foggy glasses caused by steam and heat.
