Summary
- Campaign: “Your Everyday AI Companion”
- Product: Oppo Reno 12 Series
- Celebrity Endorsement: Ranbir Kapoor
- Target Audience: Smartphone users, particularly the youth
- Key Message: Highlight the AI capabilities of the Reno 12 series
Ranbir Kapoor and OPPO AI: A Dynamic Duo
Oppo launched a multi-faceted campaign featuring Bollywood star Ranbir Kapoor to introduce its Reno 12 series. The campaign, titled “Your Everyday AI Companion,” focuses on showcasing the AI capabilities of the new smartphone lineup.
To bring the AI features to life, Oppo created a life-sized CGI avatar, the OPPO AI Avatar. The campaign comprises a series of short films where Ranbir Kapoor and the OPPO AI Avatar embark on various adventures, showcasing the AI’s abilities in different scenarios.
From assisting Ranbir during a vacation to helping him with daily tasks, the AI avatar is positioned as an indispensable companion.
The campaign leverages Ranbir Kapoor’s star power and his relatable on-screen persona to connect with the target audience.
By showcasing the AI features in engaging and entertaining ways, Oppo aims to position the Reno 12 series as a smartphone that intelligently adapts to users’ needs and enhances their daily lives.