NESCAFÉ Classic “Make Your World” Campaign (2025): A Summary
- Campaign: Make Your World
- Brand: NESCAFÉ Classic
- Product: NESCAFÉ Classic instant coffee
- Target Audience: Indian Gen Z (youth and young adults)
- Goal: Re-establish NESCAFÉ Classic’s relevance with the younger generation, drive brand love and sales.
- Key Element: Energetic and aspirational campaign that celebrates individuality, self-expression, and the power of pursuing one’s passions.
NESCAFÉ Classic Reinvents Itself for Gen Z
NESCAFÉ Classic’s “Make Your World” campaign in 2025 aimed to revitalize the brand’s image and connect with the younger generation in India. Recognizing that Gen Z values individuality and self-expression, the campaign adopted a vibrant and energetic tone.
The campaign showcased diverse individuals pursuing their passions, from music and dance to sports and art. The message was clear: NESCAFÉ Classic fuels your dreams and empowers you to “make your world.” The campaign likely used a mix of digital and traditional media, with a strong focus on social media engagement to resonate with Gen Z’s digital-first lifestyle.
By celebrating the unique journeys and aspirations of young Indians, NESCAFÉ Classic aimed to reposition itself as a brand that understands and supports the ambitions of the next generation. The campaign tapped into the desire for self-discovery and achievement, positioning NESCAFÉ Classic as the perfect companion for those striving to make their mark on the world.
