Summary
- Campaign: You’re Not You When You’re Hungry
- Brand: Snickers UK
- Product: Snickers Chocolate Bar
- Celebrity Endorsement: Rowan Atkinson (Mr. Bean)
- Target Audience: General Public
- Goal: Position Snickers as a solution to hunger-induced mood swings
- Key Element: Humorous portrayal of Mr. Bean’s behavior when hungry
Mr. Bean’s Hungry Antics: A Hilarious Snickers Ad
Snickers’ 2014 campaign featuring Rowan Atkinson as Mr. Bean was a global hit. The ad, titled “Mr. Bean Kung Fu,” showcased the comedian’s signature style of physical comedy.
The ad depicts Mr. Bean in a martial arts situation on a rooftop with other Ninja’s. However, as hunger strikes, his movements become increasingly clumsy and exaggerated. He fumbles with his techniques, trips over the roof, and unintentionally falls into enemy trap. Once he consumes a Snickers bar, he regains his composure and executes his moves with precision and grace.
By featuring a beloved comedic icon like Mr. Bean, Snickers successfully captured the attention of audiences worldwide. The ad’s clever use of humor and nostalgia made it a memorable and effective marketing campaign.
