Summary
- Product: Tide laundry detergent
- Theme: Christmas/Holiday season
- Slogan: “Wishing you a white Christmas Tide.”
- Message: The product ensures white clothes remain white
- Concept: A clever holiday-themed ad highlighting the product’s ability to keep clothes white and clean during the festive season.
The Tide Christmas print advertisement from around 2009, known for its minimalist and clever design featuring a small, blue, Christmas tree-shaped ink stain on the pocket of a white shirt. It focuses on the product’s primary message: ensuring white clothes remain perfectly white, even during the stain-prone holiday season.
The core message of the ad is that while many Christmas ads use the overused Christmas tree visual, Tide ensures that real-life stains, even those that might occur during the holidays, are completely removable, thus keeping your whites bright.
This ad is a good example of how Tide often uses creative and eye-catching creatives to highlight its powerful stain-removal capabilities
