Summary
- Campaign: “Before sex, there is a part you can’t skip.”
- Advertising Agency: PUCPR, Brazil
- Creator: The project was designed as a student campaign by creative director, art director, and copywriter Mateus Palermo.
Ad Plot
The advertisement visually addresses a modern habit—skipping intros, ads, or steps both online and in real life. It delivers a powerful message about sexual health: before initiating sexual relations, putting on a condom is the one crucial, unskippable step.
Tagline: “Before sex, there is a part you can’t skip.”
Agency / School: Developed at the PUCPR advertising school in Brazi
