Author: Anterpreet Kaur

A Customer Relationship Management(CRM) Professional with a history of working in the Real Estate & Hospitality Industry. I wish to share my knowledge about managing post-sales activities in the industries I've been privileged to be part of. It is important to focus on customer's experience with a Brand because good experiences can turn customers into Brand Advocates. While bad experiences can have a long term impact on the Customer Lifetime Value and in certain cases turn into negative word of mouth.