Summary: A Powerful Metaphor for a Global Crisis Launched in 2008 by WWF France and the advertising agency TBWA\Paris, the “Lungs” campaign used a single, powerful image to communicate a complex environmental issue. The ad, a print medium campaign, featured a photograph of the Amazon rainforest cleverly manipulated to resemble a pair of human lungs. … Continue reading Before it’s too late: WWF campaign that made deforestation personal